Hi, I'm Alfio Nicolosi, an Independent PM-International Distributor. When I lost 30 kg, I learned something important: wellbeing isn't only about what you put inside your body, but also how you treat your skin every day. Many people know FitLine for supplements like the PowerCocktail, but few realise that PM-International also has an entire beauty and cosmetics line. In this guide I'll give you an honest rundown of what's available, what each product is for and how to build a routine. No miracle promises here: just quality cosmetics with some genuinely interesting technology.

What the FitLine Beauty Line Is

The FitLine beauty line (a registered trademark of PM-International AG) is a range of cosmetics for the face, body, hair and personal hygiene, designed with the same philosophy as the supplements: getting active ingredients exactly where they're needed. It spans everything from cleansers to serums, anti-ageing creams to hair treatments, all the way to the daily care of your hands and teeth.

I'm speaking as a user first and a Distributor second: this isn't a "budget pharmacy" line, it sits at the mid-to-high end of the market. It's worth it if you're after well-formulated products and you like the idea of a coordinated routine.

NTC Technology Applied to the Skin

The heart of the line is the Nutrient Transport Concept (NTC), PM-International's patented nutrient transport concept. In the supplements it helps deliver micronutrients more effectively; in the cosmetics the idea is to help active ingredients (vitamins, hyaluronic acid, Q10, niacinamide) become available on the skin. Since these are cosmetics, we're talking about the appearance and comfort of the skin, not medical effects: that's why you'll always find formulas that "can contribute" to a more cared-for complexion.

Cleansing: The First Step of Any Routine

Good skincare starts with a clean face. FitLine offers three options depending on your skin type:

FitLine Cleansing Tonic — a refreshing, purifying toner that frees the skin of impurities and restores its protective acid mantle. Excellent before applying a serum.
FitLine Cleansing Lotion — a gentle lotion for all skin types that removes make-up, dead cells and excess sebum, leaving the skin clean.
FitLine Young Care Cleansing Mousse — an ultra-soft foam designed for young, oily or combination skin.

Serums and Activators: The Step That Makes the Difference

After cleansing, the serum is the most "concentrated" product in your routine.

FitLine Activize Serum — an activating serum in spray form with the Activize complex (guarana, vitamin C and B vitamins): it gives the skin a fresh, "wide awake" look. It's my go-to morning move when my face is looking tired.
FitLine Ultimate Young — a two-phase lifting treatment with a "skin tone matcher", designed for an immediate firming effect.

Face Creams and Treatments

The anti-ageing heart of the line:

FitLine 4ever — a 24-hour facial treatment that pampers the skin day and night with intensive hydration and support for the skin's natural renewal.
FitLine Skin Eye Care — an anti-ageing eye contour cream, designed to help reduce the look of puffiness, dark circles and expression lines in the most delicate area of the face.
FitLine Q10 Oxy Repair Intensive — a two-phase concentrate that supports the renewal of stressed, irritated, dry or sensitive skin.
FitLine Hydrating-Shot Mask — an intensive hydrating mask, perfect as a "rescue treatment" when your daily routine isn't quite enough.

Young Care Line: For Young and Combination Skin

If you have young, oily or combination skin, FitLine has a dedicated mini-line:

FitLine Young Care Balancing Cream — day and night care with natural ingredients that helps to balance, nourish and hydrate.
FitLine Young Care Peeling Mask — a 2-in-1 peel with biodegradable exfoliants for an even, radiant complexion.

Skincare for Men

FitLine Men Face — the all-in-one product developed for men's skin, which is thicker and more prone to stress from shaving. Handy if you want a single product that does it all.

Beauty From the Inside

Sometimes you care for your skin from within, too. This is FitLine's "in & out" combo:

FitLine Cell Capsule — capsules rich in vitamin C, which contributes to normal collagen production for smoother-looking skin.
FitLine Cell Lotion — a firming, smoothing lotion designed to be used alongside the Cell Capsules.

Hair Care

Your hair gets its own twin strategy as well, inside and out:

FitLine microSolve Hair+ — nutrients for beautiful hair thanks to the exclusive microSolve technology, taken from the inside.
FitLine Hair+ (external use) — a fast-absorbing, non-greasy hair tonic with biotin, turmeric and natural ingredients.

Body, Hands and Everyday Hygiene

The line is rounded out by your everyday essentials:

FitLine Hand Cream — a protective, nourishing cream for stressed and sensitive hands; it absorbs quickly and isn't greasy.
FitLine Dental+ — a fluoride-free and sulphate-free toothpaste for intensive care of teeth and gums.
FitLine Active Gel — a soothing gel for external use that refreshes the skin and supports microcirculation, great after exercise (it pairs well with FitLine Joint-Health).

How to Build Your FitLine Routine

You don't need to buy everything at once. Here's how I'd set up a basic routine, from my own point of view:

Morning: cleanse (Cleansing Tonic or Cleansing Lotion) → Activize Serum → 4ever cream. For men, Men Face on its own is enough.

Evening: cleanse → targeted treatment (Q10 Oxy Repair if your skin is stressed, Skin Eye Care around the eyes) → 4ever.

1-2 times a week: Hydrating-Shot Mask or Young Care Peeling Mask for an extra boost.

From the inside: Cell Capsule for the skin, microSolve Hair+ for the hair.

Where to Buy the FitLine Beauty Line and How Much It Costs

FitLine cosmetics are bought from the official PM-International store. It's a mid-to-high-end line: prices start at just a few euros for Dental+ or the Hand Cream, going up to the most complete anti-ageing treatments. With my 5% discount code (code de9affcf) you save on your first order. If you want to understand how FitLine works and how to pay less, also read my guide on how to buy FitLine online.

Frequently Asked Questions About the FitLine Beauty Line

Does FitLine have a cosmetics line? Yes. Alongside the supplements, PM-International has an entire beauty line: cleansers, toners, serums, anti-ageing creams, treatments for young skin, men's skincare, hair products and care for your hands and teeth.

What is NTC technology in FitLine cosmetics? It's the Nutrient Transport Concept, PM-International's patented nutrient transport concept. In the cosmetics, the goal is to help active ingredients (vitamins, hyaluronic acid, Q10) become available on the skin for a more cared-for appearance.

Which product is the right one to start with? It depends on your skin. For an essential routine I'd start with a cleanser, a serum like Activize Serum and a cream like 4ever. For young or combination skin, the Young Care line. For men, Men Face is the handiest all-in-one.

Are FitLine cosmetics suitable for sensitive skin? Many products are designed with sensitive skin in mind (such as Q10 Oxy Repair Intensive), but some formulas contain alcohol and fragrance with allergens: on very reactive skin I always recommend a small patch test on the forearm before regular use.

How does the 5% discount code work? By shopping at the official FitLine store with the code de9affcf, you get a 5% discount on your order. It's the easiest way to try the beauty line while saving money.